As an image and visual branding consultant for highly visible coaches, I have a few key points that I’ve found to be a common reason your visual branding could be working against you instead of working for you. And here they are:
Your Image: Your image is super important when someone sees you in person or even in a photo your image should speak for your brand in a way that says I’m an expert in my field and I can get the job done.
Logo: Logos can quickly speak volumes about your business, your mission and what services you offer. A business without a logo has no chance of making an impact on its target audience. The logo is the most essential and valuable visual element of your brand, so keep this in mind when putting together your branding budget and hiring professionals.
Brand Colors: Your color scheme should be visible and easily recognizable throughout your brand. That goes for your website, logo, social media platforms, and any graphics you post to promote new products and services. Also, colors have a way of communicating, so make sure your brand language is being heard through your color choices. Black is a power color but it’s not something that would speak for a daycare or toy store, get my drift?
Fonts: Again we are visible people who have been communicating through images for centuries (think back to the caveman) so allow your fonts to speak your brand language as well.
Your Personality: Yes your personality is one of the reasons your visual branding isn’t working for you! Do you know why? Because “You” are your brand and if you haven’t taken the time to build your brand around who you are and what your purpose is then you’ll never truly be successful! Your brand language draws your clients in by telling people who you are and what you’re about. So that language must start with you!! If not, you’ll be like someone visiting a foreign country speaking a language or a dialect no one understands.
Image and Visual Branding Consultant
ShariceStyles@gmail.com | www.ShariceStyles.com