Research Project: Sustainable Fashion and Social Media

Hello everyone, I’m Amira! Welcome to Her-Notebook blog. I created this blog to share my thoughts on various topics but mostly sustainable fashion, creativity, and general life.

Currently, I am doing my PhD and I am researching how we can normalise sustainable fashion. There are so many ways to tackle this issue but at the moment I am focusing on social media and that is why this post is here! I am analysing YouTube videos, Instagram posts, and blogs. Because I research sustainable fashion on social media, I wanted a space to reflect on what I have learned, share knowledge, and discuss potential ways to promote sustainable fashion. If you want to know more about me check out this page.

Whilst I am not focusing my data collection on this blog per se, I may analyse comments on the blog if they are about sustainable fashion to add to my analysis. Don’t worry though, your comments will be anonymised in my data collection. Please read my privacy policy if you have concerns (will open in a new tab).

If you would like to chat about sustainable fashion or have any questions, I would love to hear from you! You can email me at:

Are you an organisation working on a social media campaign for sustainable fashion? I would love to hear from you! You can email me at:

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