Research Project: Sustainable Fashion and Social Media

Hello everyone! Welcome to Her-Notebook blog. My name is Amira and I created this blog to share my thoughts on various topics but mostly sustainable fashion, creativity, and general life.

Currently, I am doing my PhD and I am researching how we can normalise sustainable fashion. There are so many ways to tackle this issue but at the moment I am focusing on social media and that is why this post is here! I am analysing YouTube videos, Instagram posts, and blogs. As I research sustainable fashion on social media, I also wanted a space to: reflect on what I have learned, share knowledge, and discuss potential ways to promote sustainable fashion. If you want to know more about me check out this page.

Whilst I am not focusing my data collection on this blog per se, I may analyse comments on the blog if they are about sustainable fashion to add to my analysis. Don’t worry though, your comments will be anonymised in my data collection – please read my privacy policy if you have concerns (will open in a new tab).

If you would like to chat about sustainable fashion or have any questions, I would love to hear from you! You can email me at:

Are you an organisation working on a social media campaign for sustainable fashion? I would love to hear from you! You can email me at:


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